Zee Cinema records high GRPs


Mumbai: Zee Cinema has emerged a clear leader in the movie space with a consistent performance in the last eight weeks and reaching an all-time high with 179 GRPs in week 25.

The newly launched Saturday night slot Shanivaar Ki Raat Sitaron Ke Saath has shown a grand opening with Vivah delivering a TVR of 2.8. The channel telecast the world premiere of Dhol on Sunday which garnered ratings as high as 2.5.

Zee Cinema business head Mohan Gopinath says, "We are extremely happy that the channel has been performing consistently over a period of time and I see this as a continued trend forward. Shanivaar Ki Raat has been revived and launched keeping viewers’ tastes and demand in account and hence we are glad with the overwhelming opening response to our efforts."

"Our recent initiatives like the kids’ festival with Darsheel Safary and telecast of some of the popular movies has helped us maintain the momentum. Alongwith the blockbusters lined up in the coming months, our viewers would also get to witness an exciting endeavour with Imran Khan," he added.