[tps_footer]To promote the Punjabi music genre, Radio Mirchi 98.3 FM – India’s leading station adds a Punjabi punch to it’s online bouquet of 11 stations today, by launching ‘Yo Punjabi Mirchi’ – A Punjabi online radio station.
Radio Mirchi has rocked the online listeners with various genres of radio station ranging from Bollywood chartbusters to devotional and even a Telugu station, and is now encouraging it’s listeners to indulge in some ‘desi’ sounds and urban beats by tuning into their ‘Yo Punjabi Mirchi‘ station.
It’s Balle Balle! time for Mirchi listeners as the station has roped in the versatile and talented Mika Singh to launch their online Punjabi radio station exclusively on Gaana.com. Talking about the launch Mika Singh said – “I am happy that there is a dedicated station of the hippest Punjabi station online with Yo Punjabi Mirchi. The Punjabi Music has had a great impact on the Indian and global music scene. It is now common to hear Punjabi Music rocking dance clubs across the world now. With the launch of this station the fans of Punjabi music can listen to it anywhere in the world.”
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‘Yo Punjabi Mirchi’ radio station is curated to offer extensive range of Punjabi songs from all categories. It will not only offer a rendition of folk songs by popular legendary artists like Gurdass Mann but will also offer foot tapping music by other geniuses in this genre. The station will be dominated by upbeat songs by musical stalwarts like Diljit Dosangh, Gippy Garewal, Jazzy B, Badshah, Rishi Rich, Mika, Yo Yo Honey Singh and many more.
Commenting on the launch, Rahul Balyan – Business head of Digital Initiative, said “The initial feedback from our online stations has been outstanding. We are seeing that the average listening time per listener, per session, is over 60 minutes, and there are 3-4 listening sessions per month. This kind of online engagement is extraordinary for any online property. Each of our 12 online radio stations focuses on a very specific niche of music station, but each is amongst the best of its kind in the world. Stay logged onto radiomirchi.com for much more action to come.”.
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