Ahead of the launch of Prime Video in India, Amazon is partnering with big Indian movie studios. As per reports, E-commerce Company Amazon and Karan Johar’s Dharma productions have collaborated for a long-term agreement. As per the deal, Dharma production will provide content to Amazon on subscription-based streaming service Prime Video India. Dharma’s recent upcoming film Ae Dil Hai Mushkil also includes the list.
Dharma Productions upcoming films including “Ok Jaanu” starring Aditya Roy Kapoor and Shraddha Kapoor and “Badrinath Ki Dulhania”, starring Varun Dhawan and Alia Bhatt will also be premiered.
According to reports, existing Prime members will have access to unlimited streaming of this popular content as a part of their prime membership.
“We are excited to have Dharma Productions library and future slate of titles for the upcoming launch of Prime Video,” Nitesh Kripalani, Director and Country Head, Amazon Video India, said in a statement.
“We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well,” added Kripalani.
Apoorva Mehta, CEO, Dharma Productions, says that they “have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”.
“We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video,” said Mehta.