[tps_footer]Bollywood has its new style icon, Arjun Kapoor, who has been roped in by Philips India as the brand ambassador for it’s male grooming products.

Arjun Kapoor will endorse grooming gadgets for men including trimmers, shavers and stylers and he seems pretty much excited. As the brand ambassador, Arjun will help take the style revolution that Philips India has started among the youth to the next level. He will also play a pivotal role in the brand and product communication across media platforms.

Arjun Kapoor at the Philips India event was wore a grey jacket over a white, v-neck t-shirt, jeans along with rugged brown boots and looked dashing.

“I’ve always believed that the way you look says a lot about you and is essential to build a confident personality. Philips’ male grooming products are the perfect tools for styling,” Arjun said in a statement.

“Arjun was found fit as the ambassador as he personifies everything that Philips Male Grooming stands for – youth, style and confidence”, said ADA Ratnam, President, Consumer Lifestyle, Philips India.

The findings of a recent Philips research survey revealed that ninety one percent women dislike men with hard facial skin and get turned on by males with smooth facial skin, while fifty four percent women find men with styled facial hair more attractive.

Arjun started his dream run in Bollywood with Habib Faisal‘s Ishaqzaade in the year 2012. Even though 2013 was not that good for him, year 2014 has been great for him with films like Gunday and 2 States.

He has two more films lined up for release, Finding Fanny with Deepika Padukone and Tevar opposite Sonakshi Sinha.[/tps_footer]