[tps_footer]Before the release of a film, it is necessary that the lead pairs get into all kinds of endorsement deals and causes to give the film the right push, especially if it is their debut film. So you will hear, how they have become the faces of a face wash brand or how they are contributing to child welfare campaigns. Same was initiated by the two newbies Armaan Jain and Deeksha Seth.
The lead pair of The Lekar Hum Deewana Dil initiated a campaign called Adopt A Dog, Be A Hero, to raise awareness about animal welfare at PVR ECX.
This campaign will cover the usual access points like movie theatres, kiosks, radio and internet. It will also include an app, which will allow users to upload pictures of their pets. The duo then visited Infinity mall and interacted with the crowd and grooved to Khalifa with the fans.
Armaan Jain and Deeksha Seth then headed to Korum Mall wherein they got mobbed and how! The Couple was welcomed with an insane amount of hooting and cheering from the crowd!
Lekar Hum Deewana Dil, produced by Eros International and Illuminati Films, releases July 04, 2014.[/tps_footer]
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