Big Synergy’s Rajiv Bakshi Brings Together A Coveted Panel From Across OTT Platforms

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Rajiv Bakshi, CEO, Reliance Entertainment’s Big Synergy will be bringing together a panel for discussion from the digital platform on 29th of May, 2019 which is being powered by Promax. The panel discussion would be held at Taj Santacruz at 12:30 pm on the subject of ‘OTT: To infinity and Beyond’ and promises to be an event of valuable interactions. The afternoon will have the presence of esteemed personalities namely, Ali Hussein Hussein (CEO – Eros Digital), Aparna Acharekar (Programming head – Zee5), Gautam Talwar (Chief content officer MX Player) , Vijay Subramaniam (Director and head content – Amazon), Akash Banerji (Head – AVOD Business, VOOT) and Zubin Dubash (Coo Digital, Shemaroo entertainment)

The theme narrative for the event revolves around the growing relevance of OTT platform and the growth it promises with an upgraded audience. India’s online video audience is set to double over the next five years to 550 million – a user base more than twice of the United States. International and Domestic OTT platforms are going all out to acquire customers by upping their content game and with affordable pricing. How did they do it? Who is leading this pack? Do early moves come with an advantage? What are the viewer’s expectation and the impact on TV? The panelists will share their insights on the emerging and eminent trends, diverse business models, success benchmarks, fear and challenges and how one can continue to be a part of this journey.

An alumnus of Harvard Business School, Rajiv Bakshi has two decades of multi-functional experience of working with global and Indian consumer product and services companies. Currently, he is the CEO of Reliance Entertainment’s Big Synergy and with his team of creative visionaries produces fiction shows, non-fiction game and reality series and unscripted content for OTT & TV platforms.