Hotstar has successfully emerged as the largest digital and entertainment mobile platform in India because of its growing popularity.
The platform has gained immense popularity because of its library which hosts content which caters to all genres and age groups.
Earlier this year Hotstar also added an addition service, Hotstar premium to its platform which provided Indian audiences with the much popular ‘ The Game of Thrones’ unspoilt.
As a result of its library, Hotstar has become the most preferred platform for consumption of content be it domestic or international.
It is not only the curator of content but it also allows its users to live stream sports and international TV series without any deferment. Hotstar further presented us with Rio Olympics 2016 which is indeed appreciable.
Life is in a flux and things have changed and so has the consumption pattern of audiences, who have now demand content on the go, without any deferment.
Hotstar caters to this new shift in consumption pattern and provides its audience base with content as per their requirements.
Taking advantage of this consumer pattern, Bollywood Filmmakers have now started using Hotstar to promote their films by releasing content pertaining to their films exclusively on Hotstar.
Witnessing the shift it is safe to say that Hotstar has slowly and steadily become our go to platform for entertainment as it has already replaced Youtube in India.
