Ram Gopal Varma has managed to garner interest in his first 3D film “Bhoot Returns” by launching an innovative first poster, which has an optical illusion of a girl with a bleeding lip.

The illusion has been created around the girl’s eyes, and catches the attention immediately. Perhaps Varma wanted to give his audience a sense of the visual effects that are in store for them in “Bhoot Returns”, a sequel to his 2003 horror film “Bhoot”.

“Bhoot Returns” features actress Manisha Koirala along with southern actor JD Chakravarthy.

Eros International will release the film worldwide Oct 12. It will also release in Tamil and Telugu.