Madhuri Dixit: The Endorsement Diva

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MUMBAI: Madhuri Dixit is on a roll. Films, reality show judge, endorsements she has got it all.   

She has films like ‘Dedh Ishqiya’ and ‘Gulaab Gang’, reality show like ‘Jhalak Dikhhla Jaa 6’ and endorsements like ‘Bush Foods Basmiti Rice’, ‘Expert Detergent Bar’, ‘Comfort Liquid Conditioner’, ‘Olay’, ‘Emami’, ‘Oral – B’ and ‘Taj Mahal Tea’.

And now ‘Dabar India’ has roped in Madhuri Dixit as brand ambassador for Dabur Chyawanprash.

Madhuri will be the only brand endorser in the Chyawanprash product segment, as Emami and Baidyanath, the two competitors of Dabur, do not have any celebrity endorser for Chyawanprash products, at present.

Earlier, superstar Shah Rukh Khan and cricketer Sourav Ganguly had endorsed Emami’s Chyawanprash.  Madhuri Dixit will be seen endorsing the brand in all campaigns across television, print and digital.

Looks like the decision of Madhuri coming back to India for good has paid off.