Salman Khan recently organised a special screening of his recent release, Kick for hearing impaired at Inox in Bengaluru, Noida and Mumbai by Being Human Foundation.
The screening was indeed special because it was organised for people with hearing impairment. The film was screened with subtitles and there was a translator who with his sign language helped the impaired people enjoy the action drama. Salman took up a rather humane approach in bringing his films to the hearing impaired.
Kick was released on July 25, 2014, and is now the actor’s biggest grosser in overseas box-office markets and has broken many records.
The initiative was a part of the Veer campaign by Thums Up, Being Human and AIF (America India Foundation).
Salman Khan shared the information along with a few pics on social networking site:
Just shot for Being Human clothing. Campaign and collection launching 18th aug. #BeingHumanClothing
KICK screening for the hearing impaired. With subtitles and sign language @BeingSalmanKhan
Did these screenings at INOX in B’luru, Mumbai and Noida @BeingSalmanKhan
It’s part of the VEER campaign by Thums Up, Being Human and AIF (America India Foundation)
Thx INOX, hope this becomes a regular feature at more and more theatres. Ev’ry1 who wants to enjoy a film must get to do so