MUMBAI: Ranbir Kapoor’s last big release ‘Yeh Jawaani Hai Deewani’ won hearts of audiences and was a huge success at the ticket windows. The film, which opened on a Friday earned huge moolah at the box-office. 

But the actor’s latest film ‘Besharam’ is all set to be his biggest opening as the film is set for a Wednesday release.

‘Besharam’ will release on 2 October, a National Holiday. This will be the first time that a Ranbir Kapoor film will release on a non-Friday.

Director Abhinav Singh Kashyap says, “Most people enjoy an off on 2 October. We took the decision to release the film mid-week keeping in mind Ranbir’s growing stature at the box-office. I am sure he will get a big initial opening.”

Sanjeev Lamba, CEO, Reliance Entertainment adds, “People are likely to step out for a family outing and our film would be perfect for them. Since the three Kapoors are sharing screen space for the first time, we wanted to make it extra special and thus zeroed in on that particular date.”

Meanwhile single-screen theatres are quite upbeat with ‘Besharam’ hitting screens 2 days in advance.

A source (who didn’t wish to be quoted) from Eros, a prominent single-screen theatre says, “We expect the response to be positive. In the past too, Salman Khan and other stars have had advance releases. We are quite excited. And since Eros is located at a prime location, we see advantage on a holiday release.

When contacted Galaxy, a multiplex in Bandra, a source said, “It’s too early to talk about ‘Besharam’ as the date is far away. But we are expecting a positive response.

Business Of Cinema also contacted Cinemax chain of multiplexes for comments but they couldn’t be reached.

With all the excitement around ‘Besharam’ one cannot wait for 2 October. After all Ranbir Kapoor is going ‘Besharam’ in advance for his fans!