Richa Chadha and Vicky Kaushal were last seen together in Masaan, it was raining praises for both after the release. The duo is coming back together and this time not in a movie but in a Video with AIB, now that sounds interesting, isn’t it?
The video is about how cinema has se*ualized women over the years and how there’s harassment towards women in general in films which is often hidden away in pursuit of being funny or simply romantic. They have set out to communicate a strong message through the way of comedy.
Richa Chadha and Vicky Kaushal play the actors from the 80’s and other eras of Bollywood including the current times and the video has been stylised particularly to recreate those looks. The video also has the internet sensation Malika Dua who speaks up for the women in the video. The video has songs which have been recreated like Laal Dupate Wali from Aakhen, Apun bola from Josh, Tera Dhyan Kidhar Hain from Main Tera hero.. They have taken these songs and recreated them with fresh comical lyrics. The video has already garnered positive response since its release this morning.
When asked Richa Chadha, she said “We are working and thriving in the Hindi film industry and that gives us a right to question somethings especially in todays context. It’s like arguing with your parents about their long-held beliefs if they are feudal,casteist or racist. In this case, we attempt to question misogyny. That’s all”. Art imitates life but life also imitates art. It’s a vicious circle.”