MUMBAI: BusinessOfCinema was present at the ‘Chennai Express’ trailer launch and witnessed the most fun promo event in recent memory!

From King Khan arriving with full swagger, to Deepika’s Tam-Bram accent, we’ve got all the dope on the Chennai Express trailer launch!

Shah Rukh Khan sang Meherbani live, while Deepika looked stunning in a long white gown. Shah Rukh Khan was all praise for his ‘Chennai Express’ director, who he said has “this wonderful vision and his narration style is amazing”. He also added that, “When you make a film there is 150 days of a good relationship with crew”

Of course, no Shah Rukh Khan event is complete without his dose of characteristic wit and humour! Shah Rukh cheekily said, “Rohit is more attractive to girls than me!” He also touched upon the fact that he was grateful to Ekta Kapoor and Jeetendra for shifting the dates of ‘Once Upon a Time in Mumbaai Again’. “Every film is important, thankful to Ekta and Jeetu sir for shifting dates, its good to settle things amicably”

And ‘Chennai Express’, going by the buzz surrounding the trailer, certainly looks like yet another larger than life Rohit Shetty styled entertainer and a possible Rs 100 crore entrant.

Ready Steady Po!