July 2006

News -9 Minutes

“You can not undignify a film to communicate a brand message because then the brand will suffer.” – Dharsana Bhalla

As time has progressed newer platforms for communication of brands have evolved. From press to TV to radio to outdoor and now films. In 2003, Darshana Bhalla, Sony Entertainment Television, Sales and Marketing Head...
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News -2 Minutes

With Love…Tumhara to be shown at festival in Karachi, Dubai and Toronto

Mumbai: Director Kamal B Nathani’s second film With Love…Tumhara made on a budget of Rs. 2 million is all set to release in August. The film stars Nakul Vaid, Parvin Dabbas, Preeti Jhangiani and...
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International -2 Minutes

DVD trading site Peerflix teams up with Community Foundation to help preserve local cinemas

Palo Alto, CA: Peerflix, the leading peer-to-peer (P2P) network that allows members to legally trade DVDs today announced its sponsorship of the San Francisco Neighborhood Theater Foundation’s (S.F.N.T.F.) summer series, Film Night in the...
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