David Gandy, world’s hottest male is launching his own underpants range for Marks & Spencer, which could give David Beckham and his range of underpants a tough competition. This move means that David Gandy will now be in direct competition with David Beckham, who has his own line with high street chain, H&M.

David Gandy is all set to launch his range that is being called The David Gandy For Autograph Collection. I will be launched on September 18, 2014 and will be available in over two hundred and fifty stores worldwide, as well as online. Now this means one can expect some steamy promo shots over the next few months.

David Gandy, the world’s most recognisable male model, has a long-standing relationship with Marks & Spencer, and starred alongside Rosie Huntington-Whiteley and Helena Bonham-Carter in the brand’s Christmas adverts. He also appeared in the London Olympics closing ceremony in a segment devoted to British fashion success, and made his name after appearing in a series of Dolce & Gabbana campaigns

David Gandy, has recently starred as Jennifer Lopez‘s love interest for her new First Love video, will market his undies at a higher price than the usual Marks & Spencer pant.

Speaking about his new range, David Gandy said: “I’m delighted to be working with Marks & Spencer on this collection. It’s the first time that I’ve been involved with the design and creation of a collection and I’ve thoroughly enjoyed every minute of it. I’ve been keen to focus on the detail, from the quality of materials and everyday comfort and fit, to style so that they are at the heart of each piece and form the basic essentials of the range.”

David Beckham and David Gandy aren’t the only men who have designed and modelled their own underwear line, Cristiano Ronaldo, also designed his specialised CR7 brand.

All said and done, one David Gandy made the official announcement, all the ladies looked very excited as now they can expect to see a lot more of the best six-pack.