MUMBAI: Media holding company 310 Holdings has announced the formation of fresh label Bang! Bang! Entertainment.

Bang! Bang! Entertainment Inc. seeks to develop chart-topping artistes across a wide range of musical genres, including rock, rap, pop and alternative. The first artists to formally sign with the label will be announced in the coming weeks.

Bang! Bang! Entertainment (BBE) will utilise a stable of experienced and resourceful producers to ensure the highest quality product within established production budgets, market success for its artists.