MUMBAI: The American Film Market (AFM) will launch a new five-day conference program at the 2011 market set for 2 – 9 November in Santa Monica.

The inaugural AFM Conference Series will cover five topics spanning from treatment to screen. The AFM’s 8,000 attendees will have the opportunity to hear from the industry’s global thought leaders, decision makers and experts who all converge annually at the AFM.

The AFM Conference Series, scheduled from 4 – 8 November will comprise the Finance Conference, Production Conference, Marketing Conference, Distribution Conference and Pitch Conference. The AFM Conference Series will enhance the experience for AFM attendees, offering tremendous value, knowledge, insight and direct access to global luminaries.
 
In addition, AFM will introduce an Industry Conversations program comprising 14 intimate, interactive and informative discussions led by visionaries, trendsetters and experts, which will be offered free to market attendees daily from 2 – 8 November.
 
“The AFM Conference Series and Industry Conversations are two significant initiatives that will bring greater value and benefit to our thousands of attendees. The AFM is unique as it’s the only event in North America that attracts thousands of leaders in motion pictures from more than 70 countries, giving us the opportunity to curate terrific conferences with top talent from both Hollywood and around the world,” said AFM managing director and Independent Film & Television Alliance executive vice president Jonathan Wolf.