Aniboom initiates key partnerships with mobile companies


Mumbai: Independent animation network Aniboom ( has broadened the reach of its content to more than 200 million potential mobile users worldwide through several key partnerships with top mobile entertainment distributors across the globe.

Aniboom content is now available through MobiTV’s service in the US, Canada, and Latin America, through Thumb play in the United States, and through Buongiorno SpA, Cellfish, Jamster, and Player X in Europe.

Aniboom has simultaneously launched a call to action for creators to develop animated content for the mobile platform at alongside an online program to enable them to achieve a higher success rate selling their creations. The combination of Aniboom’s new mobile partnerships and mobile content initiative for creators underscores the company’s ability to mobilize independent talent around the world and provide this creator community with major new business opportunities.

Aniboom’s new mobile partners rank as the best of the best among mobile entertainment content distributors, with each providing unique offerings to its audience to access Aniboom animations and cartoons alongside other major content brands. MobiTV, which offers subscribers almost 50 cable and broadcast channels, plans to leverage Aniboom’s deep offering to launch a new animation channel. Thumbplay will be offering Aniboom content via download over the air to more than 2,000 supported handsets across all major US wireless carriers.

Buongiorno will enable distribution of Aniboom-branded animated content by direct relationship with more than 100 carriers worldwide and through the digital store.

Cellfish France, a major European provider of mobile content and services (leader in France), offers Aniboom content for download via its direct-to-consumer brand KKO-Mobile and via operators and constructors portals.

Jamster has selected Aniboom content packages for download via its direct to consumer portals that reach one billion consumers around the globe.

Player X, an award-winning mobile media company, is streaming Aniboom targeted content packages into its mobile TV channels geekTV and Zapper TV.