MUMBAI: Atlantic Records UK  has appointed Mark Terry as general manager. Reporting to Atlantic Records UK chairman Max Lousada, Terry will oversee some of the key functions within the label, including marketing, digital, press and creative. He will look after the operations of those departments while A&R and promotions will continue to report directly to Lousada.

Terry  who began his career in the press department at WEA, working with Barbara Charone and Lee Ellen Newman, said, “I’m very excited to be joining Atlantic Records UK at this particular time and look forward to working alongside Max and the Atlantic team as we take the label to even greater heights.”

Lousada commented, “Mark is a seasoned executive who brings an incredible breadth of creativity and strategic thinking to Atlantic Records UK, and whose considerable experience will be extremely valuable in helping to devise high-impact campaigns for the world-class UK and US acts on our roster.”