MUMBAI: Warner Bros. television marketing and promotions executive Sonia Borris has been promoted as Warner Bros. Worldwide Television Marketing senior vice president marketing & operations.

Announcing the promotion, Worldwide Marketing Warner Bros. Television Group (WBTVG) executive vice president Lisa Gregorian said, “In her new role, she adds oversight of our business operations, creating an opportunity for our marketing division to develop product-centric marketing campaigns with high creative standards while maximizing our internal resources efficiently in today’s challenging business environment.”

Borris will serve as Gregorian’s second in command at the Worldwide Television Marketing unit and will be responsible for managing the day-to-day operations of the group.

Formed in January 2006, Worldwide Television Marketing serves as a full-service, in-house agency providing comprehensive marketing and promotional counsel to five of WBTVG’s production divisions, three distribution units and its Media Sales division.