Mumbai: The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced the keynote speakers and other details of the upcoming 15th CASBAA Convention 2008 in Hong Kong during 28–30 October.

The speakers were announced during the CASBAA Convention 2008 and TRACE TV Launch Party in Singapore. The CASBAA Dome at the POP TV Arena in West Kowloon, Hong Kong will be a new and innovative venue for the CASBAA Convention.

The Convention 2008 will be keynoted by Disney Media Networks co-chair and Disney-ABC Television Group president Anne Sweeney. Additional headline speakers include BBC Global Channels managing director Darren Childs and NDS chairman Abe Peled.

"We are delighted that such distinguished global media leaders have agreed to headline this year’s convention. The event will be hosted in a state-of-the-art venue, providing an unprecedented experience for our participants and an ideal annual meeting place for our industry in the Asia Pacific," said CASBAA chairman Marcel Fenez.

Themed ‘Subscribe to the Future – All Eyes are on Asia’, the three-day CASBAA Convention 2008 has invited more C-level executives as expert speakers to share their insights on the fast-changing pay-TV business.

Meanwhile, the convention this year offers panel discussions and presentations covering the industry’s hottest topics such as the pay-TV strategies in post-Olympic China, the new media generation, the future of mobile TV, digital media solutions, content development, the pay-TV regulation in the region and the examining of the pay-TV markets in India and Korea.

Besides, a brand-new programme will be added this year – ‘The Future of Pay-TV Advertising Workshop’. It will be a highly interactive forum for the decision-making executives to analyse how the pay-TV industry has influenced the advertising business.

"The CASBAA Convention remains a significant annual event for our industry in Asia, thanks to the continuous support from our sponsors, partners and members," added Fenez.