Mumbai: DreamWorks Animation SKG and Chase Card Services, a division of JPMorgan Chase & Co., announced that Chase has been named as the exclusive financial services partner for DreamWorks Theatricals’ inaugural theatrical performance. As part of Chase’s sponsorship of the new Broadway production Shrek – The Musical, Chase customers will be eligible for special experiences, ticket packages and memorabilia.

Shrek – The Musical, an entirely new musical based on the story and characters from William Steig’s book Shrek!, as well as the DreamWorks Animation film Shrek, will make its Broadway debut on 8 November and officially open at The Broadway Theater in New York on 14 December.

"We are excited to partner with such an innovative entity as DreamWorks and look forward to supporting this creative endeavor," said Chase Card Services executive Eileen Serra. "Shrek – The Musical is an excellent opportunity for Chase to offer something special to customers by providing one-of-a-kind experiences available only to them. This is just a fun way for Chase to show its commitment to customers with special access to opportunities that align with their interests."

Chase customers now can purchase special seats to preview performances, which begin 8 November. Chase customers are also able to purchase exclusive seats for performances between 14 December and 31 May, 2009.

"DreamWorks Theatricals is proud to have Chase Card Services as our exclusive financial services partner, helping us bring Shrek – The Musical to the Broadway stage," said DreamWorks Theatricals president Bill Damaschke. "Through this special program, we are thrilled that Chase customers will experience Broadway firsthand as Shrek’s story is told live on stage."