Mumbai: DreamWorks Studios has acquired movie rights from Scholastic Media for the multi-platform adventure series The 39 Clues. DreamWorks Studios co-chairman and CEO Stacey Snider and Scholastic Media president Deborah Forte made the announcement.
The 39 Clues, due to launch globally in September, is a fully integrated multi-media adventure that spans across 10 supercharged books, 355 collectible cards, and a dynamic online game where kids can uncover information, play skil-based games and collect cards to compete for prizes.
The story revolves around the Cahills – the most powerful family the world has ever known – the source of whose power is a mystery that can only be unravelled by assembling 39 clues hidden around the world throughout history.
Combining reading with online gaming and collecting, this breakthrough concept is uniquely positioned to reach millions of young people who are readers, gamers, collectors, or all three, and encourage them to participate in the hunt for the 39 clues. The initiative will roll out over a 24-month period starting in September 2008 with the web site serving as the home base for kids to participate in The 39 Clues experience.
The first book in the series, The Maze of Bones, is written by Rick Riordan, a number one New York Times best-selling author, who also outlined the series’ 10-book story arc.
"The 39 Clues takes creative leaps to expand the story experience from the pages of the books to multiple stages of discovery and imagination," said Spielberg. "Together with Scholastic, we have the opportunity to develop this property that says ‘film’, ‘family’, ‘fun’, and ‘franchise’."
"When it comes to reaching young people and families through the written word, Scholastic is at the top of the list," said Stacey Snider. "We at DreamWorks Studios are proud that we have been able to acquire this unique property, – and we can’t wait to get started."
"We are thrilled to be working with Steven, Stacey and the entire DreamWorks team to bring The 39 Clues to the big screen," said Scholastic Media president Deborah Forte. "With our combined strengths and shared passion for the project we hope to develop The 39 Clues into a major family film franchise."
"The 39 Clues is a great property with potential for years to come," said DreamWorks Studios’ president of production Adam Goodman. "We are so pleased to be collaborating with Deborah and Scholastic Media on this movie franchise and eagerly look forward to bringing these stories to the screen with our team here at Dreamworks."
Adam Goodman and Holly Bario will oversee the project’s development at DreamWorks Studios.
