MUMBAI: Independent home entertainment distribution company Genius Products announced a distribution agreement with Pure Flix Entertainment, greatly expanding Genius’ content offerings in the Christian marketplace.
 
The announcement was made by Genius Products president and CEO Trevor Drinkwater, chairman Stephen K. Bannon and Pure Flix partners Byron Jones, Russell Wolfe, Michael Scott, David A.R. White, and Randy and Elizabeth Travis.
 
"Genius has created one of the leading distribution channels in the family/faith vertical. By combining Pure Flix’s leading content with our position, we greatly expand our immediate growth opportunities in this category," stated Bannon.
 
"The partnership between Genius and Pure Flix," stated Drinkwater, "delivers on Genius’ desire to expand our family/faith vertical by providing content with Christian values from established producers and influencers in the Christian community. Given our commitment to the family/faith vertical, this relationship is a critical component of our ability to offer content producers distribution into traditional and non-traditional retail outlets."
 
Matt Shapira with David Shapira and Associates negotiated the agreement on behalf of Pure Flix. SVP of acquisitions John Scott, and Sr. Counsel James Fagen, along with faith-based entertainment consultant Suzette Schafer, negotiated the deal on behalf of Genius Products.