MUMBAI: Haier has chosen Sonic Solutions’ RoxioNow platform to provide its customers convenient, trouble-free access to a broad library of Hollywood entertainment.

As part of the agreement, entertainment services powered by the RoxioNow platform will deliver movies and TV shows over the web to a new line of Haier-branded Blu-ray Disc players and HDTVs.

"Digital movie services powered by the RoxioNow platform will play an important role in our next-generation connected devices and help make it easy for consumers to browse, purchase and enjoy the best in digital entertainment from the comfort of their living rooms. Our partnership with Sonic helps us continue to lead the way in product innovation and meet the demands of our customers looking for a richer home entertainment experience," said Haier Digital Products Group president – Americas – Doug Lane.

"With its broad placement at major retail outlets, Haier will help to significantly raise awareness for over-the-top video services and further fuel consumer adoption. Sonic will continue to help companies launch compelling digital offerings and expand device support in order to establish over-the-top video services as the most flexible and convenient entertainment choice for consumers," added Sonic Solutions EVP strategy Mark Ely.