Harry Potter accessories enter US market


MUMBAI: Sassy Tails has inked a licensing agreement with Warner Bros Consumer Products that allows the company to produce and sell Harry Potter themed hair accessories.

Sassy Tails’ owner Kim Madden approached Warner Bros. Consumer Products after noticing an opportunity for fashionable hair accessories for Harry Potter’s female fan base. The company’s Harry Potter product line is based on her company’s signature ponytail holders, Sassy Tails.

Sassy Tails ponytail holders have multiple ribbons of different patterns, colours and textures. The nine Harry Potter-themed styles include ribbons printed with Dumbledore’s Army and the Ministry of Magic silhouettes in addition to solid ribbons in red and purple.

Fans can use Sassy Snaps to decorate backpacks, shoes and belts. These ponytail holders are round cloth-covered buttons with elastic bands and embroidered or embedded logos, graphics and text. There are 12 styles in the collection which include the Harry Potter and Hogwarts Crest logos and graphics from Dumbledore’s Army to Order of the Phoenix.

Ponytail Pizazz is a line of Harry Potter-themed single-knot ponytail holders with two ribbons of coordinating colors and themes. These ribbons are also available as reversible headbands. There are eight styles in this collection.

Rounding out the Harry Potter collection are Sassy Signature head scarves made of high-quality, heavy-weight silk that look like the neckties worn by the main characters in the films. The six styles are available in the colours, patterns and logos of the four Hogwarts houses, solid black with the Hogwarts logo and solid red with the Order of the Phoenix logo. Each scarf has one discreetly placed logo, it is learnt.