Mumbai: HP and Sony Pictures Home Entertainment (SPHE) announced that SPHE will license select catalog titles from its vast home video library for production and distribution via HP’s DVD manufactured-on-demand service. This agreement makes Sony the first major Hollywood studio to present its home video titles using HP’s service.
“HP’s manufactured-on-demand service provides us with a viable means of delivering a broader range of niche and library product to consumers,” said SPHE president David Bishop. “We know there is strong consumer demand for these titles, and by working with HP we can monetize our deep product library and help give retailers the means to bring a wider offering of Sony Pictures product to consumers without a significant investment in inventory.”
The list and availability of SPHE titles to be licensed through this agreement has yet to be finalized.
