Imax signs agreement for five theatres with Major Cineplex in Thailand

MUMBAI: Imax Corporation and Thailand’s Major Cineplex inked an agreement to install five Imax digital theatre systems in Thailand. Under the terms of the agreement, Major Cineplex will open two theatres in greater Bangkok by October, 2010.

"There has been tremendous interest in The Imax Experience from moviegoers in Thailand and we are focused on meeting that demand with these five theatre systems. Imax’s digital theatre system is ideal for our market as we have several premium locations and our first Imax theatre has enjoyed tremendous success," said Major Cineplex Group chairman Vicha Poolvaraluck.

"This signing continues the very strong trend of adding more Imax theatres in Asia this year. The Imax box office results in 2009 and the first half of 2010 are spurring the growth of our network. So far this year we have already signed 40 new Imax locations in Asia, and we’re pleased that Major Cineplex, one of our first exhibition partners in the region and the dominant exhibitor in Thailand, is helping drive our growth by substantially increasing their Imax commitment," said Imax CEO Richard L. Gelfond.