MUMBAI: IMAX Corporation and Sony Pictures Entertainment announced that Sony Pictures Animation’s Open Season, directed by Roger Allers (The Lion King), Jill Culton (Toy Story 2, Monsters Inc.), and co-director Anthony Stacchi (ANTZ), grossed impressive box office results at IMAX theatres last weekend.
The IMAX 3D version of the animated feature earned estimated grosses of $1.45 million in 66 IMAX theatres, delivering a per screen average of approximately $22,000 over the three-day period from 29 September to 1 October.
Digitally converted into IMAX 3D and re-mastered into the unparalleled image and sound quality of The IMAX Experience through IMAX DMR (Digital Re-mastering) technology, Open Season was released in IMAX theatres simultaneously with the motion picture’s premiere in conventional theaters on 29
“IMAX 3D gives moviegoers an opportunity to experience the first full-length animated motion picture from Sony Pictures Animation in a very special way. This is a format that has proven especially successful with family features, and the IMAX theater network helps generate incremental revenue for event titles such as Open Season,” said Domestic Distribution Releasing president Rory Bruer.
“The strong opening weekend performance of Open Season is a testament to a great film that is ideally suited for IMAX’s format, and the outstanding job Sony Pictures Animation has done in promoting it. We’re thrilled to be a part of Sony Pictures Animation’s first feature title. Our partnership has helped transform an already exciting film into an event, and draw large numbers of moviegoers to IMAX theatres this past weekend,” said IMAX co-chairmen and co-CEOs Richard L. Gelfond and Bradley J. Wechsler.
“Sony Pictures Animation has delivered a terrific film with Open Season – it looks fantastic in IMAX 3D, the story is compelling and the characters have great appeal. The increase in box office performance between Friday and Saturday represents the largest jump in IMAX DMR history, suggesting very strong word of mouth,” said IMAX Filmed Entertainment chairman and president Greg Foster.
