MUMBAI: To mark World Intellectual Property Day on 26 April, the International Federation Against Copyright Theft – Greater China (IFACT-GC) coordinated a range of activities acknowledging the efforts of Hong Kong students to promote respect for IPR by raising awareness of the economic damage caused by intellectual property theft among students and consumer.

On 24 April, a discussion on the importance of IPR and screening of The Informant! starring Matt Damon at the Hong Kong Film Archive hosted jointly by the Intellectual Property Department (IPD) and IFACT-GC. Invited guests include IPD Deputy Director Peter Cheung and I Pledge members.

A second screening of The Informant! was held at the Hong Kong Film Archive on World Intellectual Property Day at which the IFACT-GC announced the winners of the third annual student IPR protection competition The challenge for this year’s competition was to create a mobile phone screen saver promoting IPR protection.

The competition, jointly organized by the Hong Kong Institute of Vocational Education (IVE) and the Youth College (YC) with the support of the Hong Kong Customs & Excise Department (HKC&E), the IPD and the Intellectual Property Rights Protection Alliance, was open to all IVE and YC students.

A total of 260 entries were received and were judged on how successfully they promoted IPR awareness in a creative and effective way.