MUMBAI: Hollywood star Kate Hudson has been signed by Revlon’s Almay, as its newest global brand ambassador.

In her role as Global Brand Ambassador, Hudson will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television, print, in-store and internet placements. Hudson’s first television and print campaign for the brand is set to debut later this year.

Revlon president and chief executive officer, Alan T. Ennis said, "We are thrilled to welcome Kate to the Almay family. She is smart, confident and vivacious. Her energy and youthful spirit are contagious – Kate is a perfect ambassador for the Almay brand."

In addition to being featured in the upcoming global advertising campaigns, Hudson will be involved in various company-sponsored philanthropic and fundraising events. She represented the brand at the Almay Rainforest Concert on Thursday, 13 May at Carnegie Hall in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support indigenous and traditional people of the world’s rainforests in their efforts to protect their environment.

"Almay is known for its fresh, effortless approach to beauty," said Hudson. "I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day we all want to have fun and feel beautiful – that’s what Almay is all about."