“American Idol is the most powerful and iconic music brand in popular culture today and the perfect tie-in for our creative concept. We couldn’t have dreamt of a better partner. Now music and fashion lovers everywhere can feel like a pop star and express themselves through our lyric-driven lifestyle brand,” said Lyric Jeans president Hanna Rochelle Schmieder.
Lyric Jeans to launch American Idol apparel
MUMBAI: Lyric Jeans has entered into a licensing agreement with American Idol co-producer and licensor FremantleMedia to create a lyric-inspired…
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