MUMBAI: Award-winning producer Mark Burnett will take the reins as executive producer of People’s Choice Awards 2010, the awards show where fans honor their favorites in movies, music and television. Actor, singer and entrepreneur Queen Latifah will return as host for People’s Choice Awards 2010, to be broadcast live from Nokia Theatre L.A. on 6 January, 2010 on the CBS Television Network.

"I am so excited to be working with the People’s Choice Awards. The PCA is a terrific franchise but more importantly, an essential voice for the people. I look forward to producing a show that not only celebrates and honors all the favorite movies, music and television of 2009, but creates some of the very first buzz-worthy moments of 2010," said Mark Burnett Productions president Mark Burnett.

Academy award-nominated actress and Grammy award-winning singer Queen Latifah returns to host the People’s Choice Awards for the fourth consecutive year. Since her last appearance, Queen Latifah has released a new album, Persona, loaned her voice to the animated film, Ice Age: Dawn of the Dinosaurs, produced and starred in the soon to be released Fox Searchlight romantic comedy, Just Wright and wrapped production on the film Valentine’s Day.