Marvel, Sega to launch superhero videogames

MUMBAI: Marvel Entertainment, Sega Europe and Sega America have expanded their relationship to include the rights to develop and distribute games inspired by Marvel’s franchises – Captain America, The Incredible Hulk and Thor.

Through the exclusive, multi-year global licensing agreement, Sega will create titles for console, handheld and PC platforms based upon both the classic comic books and planned feature film adaptations of the Super Heroes. The deal follows Marvel and Sega’s announcement to create titles based on Super Hero favourite Iron Man, with both game and film slated to be released in May 2008.

Under the expanded agreement, Sega will develop a title based on Marvel Studios’ The Incredible Hulk feature film. The film, which hits theatres on 13 June 2008, will return the larger-than-life Super Hero to the roots of the long-running comic series and television show with an all-new action-packed storyline directed by Louis Leterrier.

The Incredible Hulk video game will be released in the same time frame as the film. Games based on Captain America and Thor will follow, though the timing of those feature film projects, currently in development, has not yet been determined.

BOC Editorial

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