MTV Networks Digital strengthens digital advertising & digital research teams

MUMBAI: MTV Networks (MTVN) has announced strategic personnel moves across its Digital Advertising and Digital Research teams. The company promoted Michael Greenspan to digital advertising operations senior vice president. Additionally, MTVN made two key hires in its Digital Research team by naming Rick Bruner as Digital Ad Sales Research vice president and Stuart Schneiderman as MTVN Digital Research senior director. All three will be based out of the company’s New York City headquarters.

As SVP of Digital Advertising Operations, Greenspan will implement the systems and processes required to effectively sell and execute ad campaigns across the company’s diverse portfolio of brands. He will report directly to MTVN executive vice president Digital Advertising Sales Kevin Arrix.

Greenspan joined MTVN in 2007 as vice president Digital Advertising Operations, where he played a key role in developing the infrastructure for an industry-leading digital ad operations organization. Prior to that, Greenspan held positions at The New York Times Company, Disney, Cablevision, Infoseek and AOL.

"Mike has been key in putting the tools and technologies in place to help us sell against our ever-popular portfolio of online destinations," said Arrix. "As we push forward the evolution of systems, reporting, and ad delivery, I’m confident that Mike and his team will continue to help maximize the value of our digital assets across MTV Networks."

As VP of Digital Ad Sales Research, Bruner will drive and oversee all consumer insight, ad effectiveness, and primary research to support MTVN advertisers, while working closely with the research, sales and marketing teams. He will report to Colleen Fahey Rush, executive vice president, Strategic Insights and Research, and Heather Hopkins, senior vice president, Marketing and Sales Development.

Bruner’s prior posts include Global Director of Research and Industry Development at DoubleClick, as well as head Advertising Research for North America at Google. Bruner is a former co-chair of the IAB Research Committee (2008-09) and a 2009 winner of the David Ogilvy Award, the highest honor in advertising research.

In his new role as senior director Digital Research, Schneiderman will oversee MTVN’s digital research and analysis, and drive new consumer research on online video, social media and mobile video. Schneiderman will report directly to Fahey Rush. Prior to joining MTVN, Schneiderman served as director Research for the Online Publishers Association (OPA) and director Research and Metrics for the Associated Press.
"Research is at the heart of everything we do at MTV Networks," said Fahey Rush. "The additions of Rick and Stuart will strengthen our ability to measure and monetize the performance of our brands across platforms