MySpace launches mobile initiative in Canada

MUMBAI: MySpace has inked an exclusive partnership with Canada’s wireless voice and data communications services provider Rogers Wireless, to offer MySpace functionality to Rogers Wireless customers on select mobile phones.

The deal marks MySpace’s first mobile partnership in Canada and gives Rogers Wireless customers exclusive access to MySpace Mobile’s rich tool set including the ability to edit MySpace profiles, view and add friends, post comments and blogs, send and receive MySpace messages – all from the mobile phone. 

“It’s our goal to offer our users the ability to connect to their MySpace friends in any country, at anytime, anywhere. We’re thrilled to partner with Rogers Wireless in our efforts to further on-the-go connectivity across Canada. We’re seeing incredible uptake worldwide for MySpace Mobile initiatives and we’re excited to bring this functionality to our MySpace Canada community,” said MySpace International SVP and general manager Travis Katz.

“As Canada‘s leading wireless carrier, Rogers Wireless continues to offer the latest innovations today’s youth want in mobile technology. Back-to-school is a very busy social scene, and with MySpace Mobile on wireless phones, customers have even more ways to stay in touch,” said Rogers Wireless SVP and chief marketing officer John Boynton.

The announcement comes on the heels of the official launch of MySpace’s Canadian community in May 2007. The MySpace Canada site is fully localized and available online in both French and English.