NBCUniversal and Juliens Auctions strike partnership


MUMBAI: Julien’s Auctions, the celebrity estate and entertainment memorabilia auction house, has inked a partnership with NBCUniversal Television Consumer Products Group, managers of all global ancillary television business endeavours for the NBCUniversal Television Group.

Julien’s Auctions will serve as NBCUniversal’s premiere live auction partner. NBCUniversal will provide entertainment memorabilia from popular series spanning its cable and broadcast networks, to be offered at future live auctions on a continuous basis. The first such auction will take place on 7 – 8 May in Beverly Hills, California.

“We are incredibly excited to partner with Julien’s Auctions, a recognized leader in high profile celebrity estate and entertainmentauctions. These events are a great way to give back to our fans, by providing the opportunity to own a piece their favorite series. With this initial offering of items from Heroes and The Cape, everyone has the chance to be a superhero,” said NBCUniversal Television Consumer Products Group director of global licensing Christopher Lucero.

“Our partnership with NBCUniversal is a milestone for Julien’s Auctions as we have had a long term working relationship with the studio. Our goal is to continue to elevate the awareness of the already popular NBC shows while creating an opportunity for fans and collectors to obtain a piece of their favorite program. We look to create fan based experiences through our exhibitions at our Beverly Hills Gallery. This allows fans from around the world the opportunity to view the items in person prior to bidding,” said Julien’s Auctions president and CEO Darren Julien.

The live auction event at Julien’s Auctionsin Beverly Hills will take place on 7 and 8 May with various pieces of key memorabilia from NBC series Heroes and The Cape. Amongst the highlights are several key items from Heroes, including Takezo Kensei’s sword (estimated value  $1,200-$1,500), various paintings (estimates range from $500 – $2,000) and Noah Bennet props (estimate $700-$1,000). From The Cape, there are also several pieces including an actual Cape costume (estimate $2,000-$3,000), The Cape’s Chess costume and chessboard (estimate $1,000 – $1,500), The Cape comic books (estimate $200 -$300) and much more.