MUMBAI: News Corporation, NBC Universal and Comcast Corporation have inked a distribution agreement in which Comcast’s Comcast.net and Fancast.com will serve as key distribution sites for News Corp. and NBCU’s recently announced online video venture.

Under the agreement, Comcast will also provide available non-exclusive content for domestic distribution on NBCU and News Corp’s site from Comcast Networks, including E!, Style, G4, Versus and Golf Channel and will become the venture’s first non-equity content provider.

In addition, the companies announced the new online video venture will utilize media management and video distribution technology from thePlatform, Inc., a Comcast subsidiary and a provider of broadband and mobile video publishing solutions.

“We’re delighted that the nation’s largest cable provider will be a major player in this new venture. News Corp. and NBC have long histories with Comcast and we’re committed to expanding our relationship in this new media universe. We believe there is a wealth of opportunities to exploit broadband distribution to benefit both our businesses,” said News Corporation president and COO Peter Chernin.

“We are very excited by the positive response our new venture with News Corp. has generated. Comcast’s participation is yet another affirmation of our strategy to place top-quality, protected content in as many places as possible,” said NBC Universal president and CEO Jeff Zucker.

“We are pleased to have the best of NBC and Fox’s TV content available to our customers on Comcast.net and Fancast.com. Making TV content available on multiple devices will enable our customers to view their favorite shows on television, online and on video-on-demand,” said Comcast Corporation COO and Comcast Cable president Steve Burke.