RealD and SAGA sign agreement to expand 3D cinema in China


MUMBAI: RealD Inc and Beijing SAGA Luxury Cinema Management Co., Ltd., a deluxe Chinese theatre chain, have signed an agreement to equip 100 auditoriums across the SAGA circuit with RealD 3D technology.

Installations have already begun with plans to install RealD 3D technology at all current SAGA theatre locations. SAGA also intends to install RealD 3D technology at its future theatre locations and has announced plans to open 20 theatres around the country within 3 years.

“China is a cinema market presenting a growing opportunity to introduce audiences to RealD’s premium 3D entertainment experience. RealD is the world’s most widely deployed 3D cinema technology and we look forward to working with SAGA to give their moviegoers a fully immersive 3D experience,” said RealD general manager of Greater China, Southeast Asia and Korea for cinema Edman Chan.

“Providing the highest quality viewing experience to our audiences is one of the most important operating philosophies of SAGA. SAGA will exclusively use RealD 3D equipment in all of our cinemas to ensure our audiences can enjoy the most compelling 3D images on every one of our screens,” said Beijing SAGA Luxury Cinema Management director of project investment Li Dong.