The deal expands Rentrak’s market reach into the Providence-New Bedford television market and provides Global Broadcasting and its agency and advertiser clients with continuous, granular and stable electronic measurement for the buying and selling of WLNE inventory and more relevant and actionable analysis of its news content, programming and promotions.
"Global Broadcasting is focused on the future and we firmly believe the StationView Essentials system is the 21st century audience measurement solution we and the industry need to properly understand the audience behaviors in the marketplace and how best to communicate the value of our inventory to our clients," said Global Broadcasting general manager Steve Doerr.
"Rentrak is pleased to work with Global Broadcasting to help move their business forward by providing their station with advanced methodologies and technologies for comprehensive TV audience analytics," said Rentrak Corporation senior vice president Local Television Sales Steven Walsh. "StationView Essentials will allow Global Broadcasting to more accurately communicate the value proposition of its inventory as well as the value of its audience in terms of purchasing power, lifestyle and attitudes."
