Selena Gomez marks the launch of Disney Channel HD


MUMBAI: Selena Gomez, teen starlet of Disney Channel’s Wizards of Waverly Place and pop princess, celebrated the launch of Disney Channel HD by performing a gig at a London venue that was filmed exclusively for Disney Pop Stop, brand new music shorts, which will premiere on the new HD channel.

The award-winning number one kids’ channel for children 6 to 14 is set to launch in stunning high-definition on Sky from 16 September 2011, strengthening the HD offering across Disney Channels UK.

Gomez, renowned worldwide for her role as Alex Russo in Wizards of Waverly Place, and her music success, helped Disney Channels celebrate the news at its Summer & Autumn 2011 Media Showcase where she performed hit song Who Says and new single Love You Like A Love Song. The teen sensation is currently in the UK with her band The Scene to promote their third album, When The Sun Goes Down, which was released on 4th July, and season 4 of Wizards of Waverly Place.

A high-definition simulcast of Disney Channel will be available on the Sky platform from 16 September throughout the UK and Republic of Ireland, bolstering the HD proposition for the Disney Channel multiplex, which launched Disney XD HD in October 2010 and Disney Cinemagic HD in December 2008.

Disney Channel’s new music filled shorts, Disney Pop Stop, will focus on a different artist each episode, whilst giving fans the lowdown on their music stars and an insight into their musical influences along with an exclusive performance.

Disney Channel HD will premiere high definition versions of its most popular live-action and animation programmes including Good Luck Charlie, Shake It Up and Fish Hooks, as well as its tailor-made movies like the soon to air Lemonade Mouth, which has taken the US by storm.

Disney Channels UK & Ireland general manager Boel Ferguson said, "HD is the ultimate standard for broadcasting and we are now bringing the excitement of HD to Disney Channel, the number one pay TV kids’ channel in the UK. We are delighted to be able to announce this news with the channel’s biggest star, Selena Gomez, and look forward to kids across the country tuning in to our strongest ever line up of new programming."