MUMBAI: SKY CEO Jeremy Darroch will deliver a keynote address at MIPTV on Wednesday, 14 April.

Darroch has been at the forefront of Sky’s transformation from a pay television company into a highly diversified business operating in the £20 billion UK and Irish marketplace. During his keynote, he will discuss his plans for the company’s future growth, and the central role of content and innovation in the context of a competitive and fast-moving marketplace.

“The combination of Jeremy Darroch’s experience and the pivotal role of Sky in the evolving entertainment industry will certainly make for an absorbing keynote address which we are thrilled to host at MIPTV” says Reed MIDEM director Television Division Laurine Garaude.

Darroch became Chief Executive of Sky in 2007, having joined the company as chief financial officer in 2004.  He has spent his career in leading consumer facing businesses. He joined Sky from DSG (formerly Dixons Group), where he was group finance director. Prior to DSG, Darroch spent 12 years at Procter & Gamble in a variety of roles in the UK and Europe.  Darroch is a non-executive director of Marks & Spencer, where he also chairs the Audit Committee.