MUMBAI: Star appointed Cora Yim as vice president, programming for Star Chinese Movies and Star Chinese Movies 2.

Yim will report to Chinese Programming executive vice president Cheah Chee Kong (CheeK).

Yim will spearhead content strategies, acquisitions, marketing and scheduling for the two Chinese movie channels.

CheeK said, "Star prides itself on bringing the best Chinese movie content to its viewers, from the latest blockbusters to movies that represent the Golden age of Hong Kong’s film industry. We’re fortunate to have someone of Cora’s ability and expertise join us, to drive these two highly sought after Chinese movie channels to new heights across Asia and beyond."

Before joining Star, Yim served as director (Marketing & Strategic Planning) for Imagi International Holdings Ltd. Prior to that, she was senior manager (Acquisition & Marketing) at Media Asia Group.