MUMBAI: Stephen K. Friedman has been promoted as the president of MTV. He had previously served as general manager, a position he held since 2008.

In this role, Friedman oversees MTV, the world’s premier youth entertainment brand and all of its screens, including MTV2, mtvU, MTV.com, MTV Hits and MTV Jams.

"Since Stephen took over the helm at MTV 2 ½ years ago, he has done an incredible job helping spearhead the reinvention of the MTV brand for millenials. He has always placed the audience first, whether it’s creating a new pro-social campaign or leading the charge at mtvU and now MTV, his instincts and thinking have always led us to tap into exactly what the audience is looking for, resulting in great creative and business success," said MTV Networks Music & Logo Group president Van Toffler.