du has an exclusive partnership with Sony Pictures. To compliment this offering, du has also introduced a limited edition ‘Bond’ SIM pack. Quantum of Solace is scheduled to be released in the UAE on 7 November.
du EVP Commercial Farid Faraidooni said, "We are constantly raising the bar to bring the latest mobile content to our customers. Our partnership with Hungama and Sony Pictures allows us the unique opportunity to offer exclusive James Bond content and promotions, which means they can catch the James Bond action on their mobiles as well as on the big screen. Our promise is to add life to life and we can assure our customers we will continue to do so in new and innovative ways."
Existing du customers can download a range of wallpapers, ringtones and other exciting mobile content from the Quantum of Solace zone on MyWorld (http://myworld.du.ae) – du’s mobile portal. du customers can also access the Quantum of Solace zone by simply sending a SMS with the text ‘bond’ to short code 1007.
Callertune subscribers can set music from the movie as their caller tune. du has introduced a Limited edition Bond themed SIM pack which is available at all du shops at a price of AED 65 effective 2 November. Availability will be announced through press ads shortly.
Each content download from the Quantum of Solace zone offers a chance for du customers to win a movie voucher (comprising two movie tickets) for the movie Quantum of Solace playing at any Cinestar outlet in the UAE. Customers can also win by subscribing to the Caller tune service, or by subscribing to any of the Mobile TV packages. Customers will pay AED80 per month for the entire bouquet of Mobile TV channels and AED10 per month for the 1 channel subscription. A total of 55 movie vouchers (110 tickets) are on offer daily.
Mobile customers can also win James Bond merchandise by recharging at least once with a recharge denomination of AED 50 and above.
