Mumbai: Universal Music Group International, a division of Universal Music Group, and Qtrax, has announced a licensing deal covering Europe, Asia/Pacific, South America & Africa. This deal follows a similar recent agreement with Universal Music Group for North America.
Qtrax showcases an ad-supported delivery model that easily and accurately directs revenue back to artists and rights holders. Users who download and install the Qtrax client will soon be able to use it to search for, discover and listen to a colorful and diverse catalog of high-quality digital music files numbering in the millions. Qtrax will monetize the experience by selling sponsorships and advertising displayed during the search and download processes. Additionally, users will have the option to purchase music and related items throughout the Qtrax interface.
"UMG is the largest music company in the world and has shown great vision and leadership in a landscape that is rapidly changing," said Brilliant Technologies Corporation chairman and CEO Allan Klepfisz. "We are thrilled that Universal has chosen to lead the way forward with us internationally soon giving music fans everywhere access to UMG’s tremendous music catalogue."
