MUMBAI: Universal Studios is mulling over the possibility to sell its film label Rogue Pictures.

According to reports, production and financing company Relativity Media owned by Ryan Kavanaugh, which is relatively new in Hollywood, is the frontrunner to buy Rogue Pictures. Reports suggest that the studio is priced at $150 million.

Rogue Pictures produces four films per year in the horror and teen comedy genres.
Post the acquisition, Rogue’s title library of more than 25 films and over 30 upcoming projects will be transferred to Relativity Media. Universal Studios is likely to continue to distribute and market Rogue’s movies.

According to a report, discussions between the two have been on for several months and are reaching a critical phase post Universal’s distribution pact with DreamWorks.

Rogue Pictures was launched in 2004 as a division of Universal’s Focus Features. It became an independent specialty unit of the parent studio in 2007.

Some of the film being made under Rogue Pictures are Fighting starring Channing Tatum and Terrence Howard; Platinum Dunes’ Unborn, Wes Craven’s 25/8 amongst others.