Mumbai: Viacom Philippe president and chief executive officer Dauman is to give a keynote at the upcoming Mipcom, which takes place in Cannes from 13 to 17 October.
 
Philippe Dauman will focus on the creative resurgence at Viacom’s cable and motion picture studio properties, both in terms of linear programming and digital expansion and integration. He will discuss how MTV, Nickelodeon, BET and other Viacom properties have successfully enhanced viewer engagement, increased ratings and expanded advertiser support as a result of intensified focus and investment in original programming.
 
"We are extremely pleased to welcome Philippe Dauman as keynote at Mipcom 2008… Viacom is a great example of a global entertainment company that has a strong Content 360 strategy across all its divisions," said Reed Midem director of television Paul Johnson.
 
"I am honored to be a speaker at Mipcom 2008, an important venue for the industry to discuss opportunities and challenges related to the central theme of content creation and distribution. This conference is particularly meaningful because many of our entertainment brands have been major players in this part of the world for many years." comments Dauman.