Mumbai: BIG 92.7 FM has joined hands with Ajmer District Administration and Pushkar Mela Vikas Samiti to become the exclusive official radio partner of its annual camel fair, the Pushkar Mela 2008.

This week-long festival organized by the Rajasthan Government is aimed at catering to the needs of people belonging to rural areas. Commencing from 6 – 13 November the event will witness huge turnouts from both domestic and International tourists.  

BIG 92.7 FM RJ Sandy will be seen interacting with the crowd, hosting the inauguration and closing ceremony, and also giving direct updates from the Pushkar Mela.

The Mela will have colorful cultural evenings especially organized for visiting tourists.  Camps in the desert will entertain the visitors with folk songs and dances. BIG RJs will conduct OBs from special tented camps which are set up at the venue. RJs will also interact with the visitors who will get to share their thrilling experience with the listeners of BIG FM.   

BIG 92.7 FM cluster head (Rajasthan) Rajeev Masih said, "It has always been our endeavor to get associated with reputed and prestigious celebrations like Pushkar Mela, so that we can share the celebrations with our listeners. This gives us a better chance to interact and integrate with the people – who are our core target consumers."