Mumbai: Toothpaste brand Close Up has joined hands with BIG 92.7 FM to present the 5-city ‘Punjabi Please’ concert by Sonu Niigaam. The concerts will be held across the cities of Chandigarh, Delhi, Kolkata, Bangalore and Mumbai on the 16, 17, 18, 19 and 20 April respectively. Close Up is a Unilever brand.
The five finalists for the concert have already been short-listed after a stringent audition process, and the best out of these will be selected through a voting process, which is on at the moment.
BIG 92.7 FM national sales head – integrated sales unit Praveen Malhotra said, "We are extremely happy to have Close Up as our main presenter and are looking forward to mutually beneficial relationship. BIG FM has, for the first time in the history of radio entertainment, tied up with an Artist to market an excellent product that will make for great entertainment for listeners on air coupled with great entertainment on ground."
HUL category head – oral care Priya Nair said, "Radio in the recent past has become a significant support medium especially in the bigger towns where high penetration and reach ensure that the medium helps add a sting to the media plans for the brand… Close Up has regularly used music as a way to communicate this thought and it is in this regard that the ‘Sing with Sonu’ contest fits the bill with the brand."
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